![]() ![]() His voice was delivered by John Widelock for the first seven years, then by Scott Wilson. The rat mascot was originally given a New Jersey accent, telling jokes- sometimes holding a cigar. Cheese's Pizza Time Theatre opened in San Jose, California, in the same year Chuck E. ![]() Cheese for the mascot and changed the restaurant's name to Chuck E. Bushnell's group of planners finally decided on the name Chuck E. However, Bushnell's group of planners believed that a rat for the name of a restaurant would not be appropriate. Bushnell decided to change the restaurant's name to Rick Rat's Pizza. When the costume arrived at Atari, it was discovered that the costume was actually a rat with a long pink tail this costume was also much larger and furrier than the final product seen in all of the original locations. Among them, Bushnell spotted a costume that appeared to be a coyote, so he bought it for his planned Coyote Pizza restaurant. Bushnell attended the International Association of Amusement Parks and Attractions (IAAPA) conference in Orlando and saw walk-around character costumes for sale. The character was originally created as the mascot for a restaurant proposed by Nolan Bushnell (founder of Atari) in 1977. In 2012, he was rebranded into a smaller, "hipper" version in an attempt to increase sales. From 1977 to 1992 he was an anthropomorphic rat, changing to a mouse in 1993. Cheese for short, is the mascot of the Chuck E. Charles Entertainment Cheese, or Chuck E.
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